Does Dirt from Fenway=A year subscription to the WSJ?

I recently redeemed some leftover frequent flier miles for a year long print subscription to the Wall Street Journal. This cost me about 2,800 points. So, some immediate reactions and a suggestion to the Wall Street Journal and the New York Times.
This is a GREAT deal.  The Newsstand price would have a value of at least a [...]

7 Habits of Highly Effective Social Marketers

About a year ago, Aaron Strout, a friend (and one of the best in the social media space) did a terrific series of interviews of some social media luminaries called “45 in 45″. Aaron interviewed the movers and shakers of the industry and came up with some terrific insights.
I’d like to take Aaron’s “experiment” one [...]

Measuring Social Media…

Two weeks ago I listened to webinar hosted by Mike Lewis of Awareness on Social Media ROI. The speaker? Katie Paine of KD Paine and Partners. For those of you new to Social Media measurement- look no further. Katie knows social media, and the answer to the most important question asked from the CMO “What’s my [...]

The New York Times Sets Up a Digital Toll Booth

The New York Times recently announced their decision to start charging for content in 2011. Here is a quick primer on what this means for them and for you.
For You = You’ll still be able to access content
This new model allows the casual reader to access the occasional article- the question is, “how much is [...]

Why You Won’t Need Cable TV…

Last week, how much time did you spend on the computer? How much time in front of the television? How does that compare to five years ago?
It’s my hunch that in the next five years, your internet bill will go up, and your cable television bill will go down.
More and more people are being entertained [...]

Can a TV Station be Social?

Here in Boston, a television station just went social- real social. They already had a good fan base on Facebook, some followers on Twitter and were actively promoting their “socialness” online.  But where it really shines through is in their newly redesigned website.
WHDH, whether you like it or not, is going to make you understand [...]

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    7 Habits of Highly Effective Social Marketers – Christine Perkett

    Ok, Interview #5 of the “7 Habits of Highly Effective Social Marketers” series.
    About Christine
    I founded PerkettPR in 1998 – we provide PR, social marketing and digital communications services to tech, healthcare and consumer companies worldwide. I’m addicted to lip balm and seashells, love dogs and my family, write a lot of blogs – everything from [...]

  • 7 Habits of Highly Effective Social Marketers- Tim Walker

    7 Habits of Highly Effective Social Marketers- Tim Walker

    Ok, Interview #5 of the “7 Habits of Highly Effective Social Marketers” series. Tim Walker is obviously a social media guy, but when he’s not engaging with others online, he’s a frequent contributor to Big Papelbon, a blog about Boston sports teams and some passionate sports fans.
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    Tim helps Hoover’s, which has been doing business [...]

  • 7 Habits of Highly Effective Social Marketers – Todd Defren

    7 Habits of Highly Effective Social Marketers – Todd Defren

    Ok, Interview #4 of the “7 Habits of Highly Effective Social Marketers” series. A big thank you to Todd for participating!
    About Todd
    I am a principal at SHIFT Communications, a national Social Media and PR agency, working with clients such as Canadian Club Whisky, J&J, Virgin Mobile, and numerous B2B brands.  I blog at www.pr-squared.com.
    1. What one trait [...]

  • 7 Habits of Highly Effective Social Marketers- Melanie Notkin

    7 Habits of Highly Effective Social Marketers- Melanie Notkin

    Ok, interview #3 of the 7 Habits of Highly Effective Social Marketers. Please give a warm welcome to my friend Melanie Notkin, a.k.a “Savvy Auntie”.
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    Melanie Notkin is America’s premier Savvy Auntie, empowering the nearly 50% of American women who are not moms to celebrate all they do for the children in their lives, while [...]

  • 7 Habits of Highly Effective Social Marketers – Kate Brodock

    7 Habits of Highly Effective Social Marketers – Kate Brodock

    Ok, Interview #2 of the 7 Habits of Highly Effective Social Marketers series…
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  • 7 Habits of Highly Effective Social Marketers- Aaron Strout

    7 Habits of Highly Effective Social Marketers- Aaron Strout

    Ok, Interview #1 of the “7 Habits of Highly Effective Social Marketers” series.
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