http://enterdialogue.com/2008/08/05/should-my-plumber-blog/ Social, Social, and a bit of Marketing Mon, 09 Apr 2012 20:06:00 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://enterdialogue.com/2008/08/05/should-my-plumber-blog/comment-page-1/#comment-12 Tyson Goodridge Wed, 06 Aug 2008 14:58:14 +0000 http://tgoodridge.wordpress.com/?p=129#comment-12 Great point Joe. Put that way, it makes perfect sense. If a plumber has the time, resources, and ability to start blogging away- all the power to him. I guess I look at it another way, and that's from the end-user. If I'm a time-starved home owner who has a need for a plumber or electrician, I'm probably doing a google search for plumbers in my area, and assuming that this guy's blog probably won't show up on my search...And, it seems as if the viral/WOM effect of a plumber's blog might not be as appealling, as say, Chris Brogan's blog. Would I tell my neighbor about my plumber's blog? I guess THATS s the question I'm now asking.. Now I may be starting to change my tune and should tone down the rhetoric... Great point Joe. Put that way, it makes perfect sense. If a plumber has the time, resources, and ability to start blogging away- all the power to him. I guess I look at it another way, and that’s from the end-user. If I’m a time-starved home owner who has a need for a plumber or electrician, I’m probably doing a google search for plumbers in my area, and assuming that this guy’s blog probably won’t show up on my search…And, it seems as if the viral/WOM effect of a plumber’s blog might not be as appealling, as say, Chris Brogan’s blog. Would I tell my neighbor about my plumber’s blog? I guess THATS s the question I’m now asking.. Now I may be starting to change my tune and should tone down the rhetoric…

]]> http://enterdialogue.com/2008/08/05/should-my-plumber-blog/comment-page-1/#comment-11 JoeC Wed, 06 Aug 2008 13:11:45 +0000 http://tgoodridge.wordpress.com/?p=129#comment-11 I don't know... I sort of see your point, but a plumber who blogs could give out a lot of free info to help people deal with or avoid the common problems he gets called to fix. In that way, he could polish his brand up a little and show how much he knows and what a helpful person he is. That approach to enhancing your brand by displaying what you know by helping others or answering questions can work for anyone. Licensed professionals like doctors or lawyers, of course need to be very careful about giving advice as that is regulated by law. But dispensing general information is usually always a good thing for anyone to do. Increasingly large segments of the population turn to the internet to get info. Why not about plumbing? I don’t know… I sort of see your point, but a plumber who blogs could give out a lot of free info to help people deal with or avoid the common problems he gets called to fix. In that way, he could polish his brand up a little and show how much he knows and what a helpful person he is.
That approach to enhancing your brand by displaying what you know by helping others or answering questions can work for anyone. Licensed professionals like doctors or lawyers, of course need to be very careful about giving advice as that is regulated by law. But dispensing general information is usually always a good thing for anyone to do. Increasingly large segments of the population turn to the internet to get info. Why not about plumbing?

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