Making Impressions

You never get a second chance to make a first impression. We’ve heard it countless times before.

In this day and age, for companies and for YOU, it hasn’t been more important to put your best foot
forward always. All the time. Every time. (or at least try your darndest)

What inspired me to write this was a quote from Todd Defren (friend and PR guru) in one of his most recent blog posts.  My favorite quote?

“In the future, the Web you know will be based on the Web that knows you”

So, as private as you want your life to be, there is a pretty good chance people are going to form their opinion of you before they’ve even met you.

So, some quick tips of making that great first impression- as a company or individual.

1. Conduct a social media audit of yourself. Set up Google Alerts for you/your company name on a weekly basis. Does your name come up? If it is a not-so-flattering comment- GREAT- It’s an excellent opportunity to reach out to that person and engage them on some sort of dialogue.

2. Grow your network when you don’t need it. This one’s obvious.You’re not only building your network, but delivering your first impression on a regular basis. Make sure people know what you’re doing, how you’re doing it, and why you’re better than others. (Hint:- update your Linkedin status on a weekly basis with interesting content your colleagues would like to see)

3. Be offline. As valuable as your facebook fans/Twitter followers/Linkedin contacts are, nothing is better than a cup of coffee  with a friend or potential new client/contact.

4.  Be a concierge.  Pretend you’re behind the front desk at the Four Seasons. You’re dressed impeccably, you stand tall, and are listening and engaging with your “customer” with a smooth voice. Remember, you’re listening, not talking, and finding opportunities for discussion and common ground.