Can a TV Station be Social?

On December 17, 2009, in Featured, by tgoodridge

Here in Boston, a television station just went social- real social. They already had a good fan base on Facebook, some followers on Twitter and were actively promoting their “socialness” online.  But where it really shines through is in their newly redesigned website.

WHDH, whether you like it or not, is going to make you understand social by simply visiting their website. Check out the quick (2 minute video) below.

What I really like is that the entire team has bought into the concept. Their weather team hops online and blogs on a regular basis and really brings their news to life. Weather can be boring- for them it’s not. WHDH brings a bit of personality and context to the news they deliver and share online, which in this day and age, is a good thing…

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  • http://ariwriter.com Ari Herzog

    I think a TV station can be social — but in response to your video that WHDH’s usage of social media is indicative of their being social, I disagree and posted my own video in kind.

    Have a look: http://ariwriter.com/video-reflecting-why-a-tv-station-using-social-media-is-not-social/

  • http://www.enterdialogue.com Tyson

    Ari- GREAT points you make. WHDH has put forth the platform in place, and it looks like it is practicing what it preaches, right? I guess I’ve formed a social media relationship with the weather team, but not necessarily the news team, or in fact, the producers of the news.

    And, in fact, the news team isn’t being social. They’re aggregating content and just pushing it out. In the case of the Twitter Account @7news, they are simply using a third party twitter platform called ConnectTweet to pull together tweets from their regular tweeters.

    Good points Ari, let’s hope that Channel 7 is listening, and they chime in here…

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