Why You Won’t Need Cable TV…

Last week, how much time did you spend on the computer? How much time in front of the television? How does that compare to five years ago?

It’s my hunch that in the next five years, your internet bill will go up, and your cable television bill will go down.

More and more people are being entertained online, and the following statistics from  comScore paint a pretty interesting picture from November 2009.

• 84.8% of the total US internet audience viewed online video.
• The average online video viewer watched 12.2 hours of video.
• 128.1 million viewers watched more than 12 billion videos on YouTube.com (94.3 videos per viewer).
• The duration of the average online video was 4.0 minutes.

As online video continues to grow, you are going to spend less time in front of that television.  Why be beholden to cable/networking programming? Do it on YOUR schedule. Just head online your for news, weather, and sports highlights or head to hulu.com or netflix.com to stream some video.

It’s not just me thinking about it, the New York Times wrote a compelling argument last month in favor of “cable freedom”.

Think about it, why did Pepsi back out of its 23 year advertising relationship with the Super Bowl in favor of a year long CRM campaign.?

If you’re a sports fan, don’t worry, the networks are catching up to viewing games online. NBC’s Sunday night Football can be viewed in HD on your laptop (and you get SIX different camera angles) and just wait until the Olympics show up online…

So, before you go out and get that new flat screen TV, maybe wait a year or two. The next generation flat screen tv will just plug into the internet, not cable tv….