7 Habits of Highly Effective Social Marketers – Kate Brodock

Ok, Interview #2 of the 7 Habits of Highly Effective Social Marketers series…

Have you met Kate Brodock yet? If not, you should. She’s Founder and Principal of The Other Side Group, a good friend, and an “office mate” at the Boston Athenaeum, one of the best kept secrets of Boston.

1. What one trait or habit got you to where you are today?
Hmm…Resourcefulness + risk-comfortable (I am absolutely a “Let’s do it person” and I’m good at figuring out how to make sure that happens… not in a scrappy way… in the think-big and think-outside-the-box way), communication (I believe very strongly in being direct and addressing issues head on, while still being as compassionate as humanely possible), genuine-ness (I made that word up I think)….. that was three, sorry.

2. Your work day just started, what’s the FIRST thing you do?
Sadly, check my multiple email accounts and (try) to read the news in Google Reader.

3. What makes you efficient with your day?
Google Reader, Tweetdeck, iPhone for tools… Oh I really like the “spaces” feature on my Mac too, it keeps me surprisingly organized.  I use To-Do lists like mad, and I try to keep all of my email inboxes to anything that is an action items…. If I don’t file quickly, it can get out of hand!  In general, I have to work pretty hard at organization, because I have little attention to details (I shouldn’t be telling people this), I need to force consistent structure on myself.  I blame it on my dad, who’s got even more of an artsy, sporadic mental foundation than I do, but has still managed to run and grow a very process-oriented company for 20 years.  Although you should see HIS notepad at the end of the day…

4. Your Favorite Business book of all time?
Hmmm, I’m not sure it’s my favorite, but I really like it: Art of Business.

5. 3 things on your desk right now/ 3 things you can’t live without
Notebooks to scribble anything – I’m still a pretty big paper note-taker….I prefer college-ruled paper, I can’t lie I like them higher end because it makes all my notes more important, and I usually have several different notebooks for various purposes (although don’t ask me to explain those purposes because I think it changes a lot, but it somehow makes sense in my head), 3+ colors of felt-tipped markers (you can ask around, I’m a nut about multiple color options for my notes) and water.

6. Habit you want to kick in 2009
Saying yes to everything.  I want to try everything – from the new shiny object to chocolate-covered lima beans to running some big project or organization.  I gotta say no more, but really, I gotta say no and not feel like I’m losing a big chunk of enlightenment in the process.  That and I should stop eating French Fries.

7. Habit you’d like to form for 2010
To the above point, more focus on fewer things, and play more music.

NOTE- for those who want to follow along in the Twitter conversation (and be updated every time we profile another person) use the #sm7habits hashtag