7 Habits of Highly Effective Social Marketers – Christine Perkett

Ok, Interview #5 of the “7 Habits of Highly Effective Social Marketers” series.

About Christine
I founded PerkettPR in 1998 – we provide PR, social marketing and digital communications services to tech, healthcare and consumer companies worldwide. I’m addicted to lip balm and seashells, love dogs and my family, write a lot of blogs – everything from PR and marketing to parenting, fashion and marathon training – and am currently training to run the Boston Marathon in April 2010. I guess you could say I thrive on being insanely busy.

1. What one trait or habit got you to where you are today?
Intuition. I’ve learned to listen to mine more and more over the years – it’s almost always right both in business and in personal situations.

2. Your work day just started, what’s the FIRST thing you do?
The first thing I do when I wake up is grab my BlackBerry and read emails, including newsletters from top publications like Forbes, New York Times, Marketwatch, WSJ, PR Daily and Inc Magazine. After grabbing copious amounts of coffee, the first thing I do when I physically get into my office is prioritize my To Do list – urgent, today, ASAP.

3. What makes you efficient with your day?
Pressure. Knowing that others are relying on me makes me the most efficient. (However, I’m notorious for cramming every possible thing into every minute – which, while enabling me to get a lot done, often makes me late to meetings, which is a horrible habit.)

4. Your Favorite Business book of all time?
“Why Good Girls Don’t Get Ahead but Gutsy Girls Do,” by Kate White

5. 3 things on your desk right now/ 3 things you can’t live without
Coffee, Fast Company and way too many piles of paper.

6. Habit you want to kick in 2009
Taking too long to make tough decisions. This goes back to trusting my intuition. Also, being late! People who know me well will lie to me about what time things start – which sadly, gets me there on time.

7. Habit you’d like to form for 2010
Looking on the bright side of every situation and taking away one key lesson that can be applied to make the next situation better. Less complaining, more doing.

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