marc-headshot-fittonIn Interview #11 of the “7 Habits of Highly Effective Social Marketers” series we interview Laura “Pistachio” Fitton- fresh from her first vacation in SIX years- welcome back Laura. If you haven’t already met Laura, it might make sense to listen to her tweets (disclosure, she tweets a lot) and read her book, Twitter for Dummies. Right now she’s in in the middle of her next entrepreneurial venture at One Forty.

About Laura
I am the CEO and founder of oneforty inc., which has been widely dubbed “Twitter’s AppStore.” We help people get more out of Twitter by discovering and sharing the most effective Twitter tools for their work and life.

1. What one trait or habit got you to where you are today?
ADD. No really, I am constantly scanning the horizon and that definitely contributes to my uncanny (you could even call it excessive) luck.

2. Your work day just started, what’s the FIRST thing you do and why?
Check email & Twitter, usually via CoTweet.  Habit. It’s just no good if I dive into the day not knowing something really important that we’re going to want to respond to.

3. What makes you efficient with your day?
I really struggle to feel efficient. It’s pretty hard. But I am also coming to some peace with some of my chaos because I recognize how powerful an engine serendipity is when it comes to being able to act on really big opportunities that would have been impossible to plan, predict & work towards.

4. Your Favorite Business book of all time?
Made to Stick definitely stands out in my mind because I am fascinated by which ideas catch on and which never do.

5. 3 things on your desk right now/3 things you can’t live without

A symbol of my daughters (in this case, their Christmas letters)

A smartphone (currently the iPhone, but I’m very open to trying others)

My MacBook. I brought it on vacation to Costa Rica and pretty much only used it for planning travel logistics and Skyping with my kids. I do have the self-discipline not to work when it’s not working time, but really my whole life is on this thing.

6. Habit you want to kick in 2010
Definitely fear. I can say with 99% certainty that fear has never led me to make a good decision. It’s really tempting to be fear-driven, but for me it’s always been counterproductive.

7. Habit you want to form for 2010
Getting more comfortable and facile with the GTD parts of my personality so I can grow professionally and strike a balance with the stochastic, opportunity-catching side.

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  • http://ItsDifferent4girls.com/blog Linda Sherman

    Thanks for making me look up GTD. http://bit.ly/briSIT Always nice to see Laura in print and good see you DO link to oneforty.

  • http://ItsDifferent4girls.com Linda Sherman

    Thanks for making me look up GTD. http://bit.ly/briSIT Always nice to see Laura in print and good see you DO link to oneforty.

  • http://enterdialogue.com/2010/01/27/7-habits-of-highly-effective-social-marketers/ 7 Habits of Highly Effective Social Marketers | DIALOGUE: Social Media Education and Advisory Services

    [...] Brodock, President, The Other Side Group (interview on 1/29/10) Laura Fitton, Founder, One Forty (interview on 2/17/10) Doug Haslam, Blogger, Social Media/PR Consultant Bill Johnston, Chief Community [...]

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