7 Habits of Highly Effective Social Marketers- Scott Henderson

In Interview #12 of the “7 Habits of Highly Effective Social Marketers” we have Scott Henderson, an Indiana native (sorry about the Colts Scotty) and someone who will soon be moving east to Boston. Will Scott join Red Sox Nation? Only time will tell.

About Scott
Scott is Principal of  Rally the Cause and CauseShift.com-Game changing ideas for causes, companies, and charities.

1. What one trait or habit got you to where you are today?
My delusional optimism has helped me jump off many cliffs without thinking of the reasons why not to do it. Most of the time, I do pretty well. But sometimes, I’ve had to be scraped off the canyon floor.

2. Your work day just started, what’s the FIRST thing you do and why?
I review my inbox, Twitter, and blogs to collect any action items. Then, I review the list of action items I created the night before and make sure I’m focused on the most important one before I start.

3. What makes you efficient with your day?
Scheduling my days in blocks of time when I’m not traveling. As much I can, I use the first half of the morning for planning, writing, and organizing, while the late morning is for phone calls and in-person meetings. Over lunchtime, I take about two hours to workout and eat. I structure my afternoons much like my mornings. In the evening after my son goes to bed, I will sometimes spend time writing and organizing because of the lack of interruption.

4. Your Favorite Business book of all time?
I’ve learned more from reading Machiavelli’s The Prince than from any contemporary business book.

5. 3 things on your desk right now/3 things you can’t live without

MacBook Pro
iPhone
Headphones

6. Habit you want to kick in 2010
Checking email and Twitter as often as I do.

7. Habit you want to form for 2010
Spending more of my evenings away from the computer.