Comments on: Some fresh Social Media Research from the field…

By: meffer

meffer — Wed, 03 Mar 2010 03:04:51 +0000

After we put this up, this story (http://www.marketingprofs.com/charts/2010/3445/small-biz-adoption-of-social-media-doubles) popped up. Especially interesting: "One-half (50%) of small business social media users say it has used up more time than expected" and "Over one-quarter (26%) of social media users, however, say it has fallen short of expectations." Sm. businesses seem to be more progressive, but equally frustrated with the challenges of making it work.

By: meffer

meffer — Tue, 02 Mar 2010 20:04:51 +0000

After we put this up, this story (http://www.marketingprofs.com/charts/2010/3445/...) popped up. Especially interesting: "One-half (50%) of small business social media users say it has used up more time than expected" and "Over one-quarter (26%) of social media users, however, say it has fallen short of expectations." Sm. businesses seem to be more progressive, but equally frustrated with the challenges of making it work.

By: Tyson Goodridge

Tyson Goodridge — Tue, 02 Mar 2010 01:40:51 +0000

Paul- thanks for your thoughts. Agree 100% The smart companies forge into the unknown, and the nervous/wary/conservative companies rely on ROI as an easy way out. I'm interested to see where this leads us, say a year from now…

By: Paul Gillin

Paul Gillin — Mon, 01 Mar 2010 23:06:28 +0000

I think this is characteristic of an early-stage market. Progressive companies are too busy learning what the new media means to them to worry too much about ROI. And I'm including businesses like Coca-Cola, Ford, M&M Mars and other companies I've interviewed in that mix. These progressive businesses haven't let ROI concerns lull them into inaction. They truly believe that the payoff is there and they want to be the first to figure out where it is. ROI is often an excuse for inaction, but some exceptional companies are forging ahead regardless.