Getting Your Content Out There – Fast.

Content is considered the “currency” of social media. Content is made by you, your company, you favorite blogger, news outlet and more..

Now, how do you/they make the content easier to find? Read on.

The algorithms that have made Google famous may be replaced in the near future with a new indexing system that will be better for web publishers out there. According to ReadWriteWeb, the system “will enable web publishers of any size to automatically submit new content to Google for indexing within seconds of that content being published.” Sounds good right?

The system is called PubSubHubbub (PuSH), and that article explains it better than I could; you can find more technical information here, and a great explanatory video here.  The kicker is that anyone can use this method of distributing content; it is entirely free code. And people are taking advantage: Wordpress has already adopted it so now, all your new content will get sent within a matter of seconds to those who subscribed to receive it.

Besides being a more efficient for Google to catalog everything, now, it won’t be just your tweets getting out to your readers in real time, but your blog posts as soon as you write them. The Web is moving to real time more and more every day, which is good news for marketers. Looking to break the latest story, lead the dialogue? Then you need your content available in real time. Stephen at Impact Media (which also reported on the PuSH announcement from Google) makes a good case that this sort of cataloguing won’t topple the search algorithims of today, but I think more people are interested in what’s happening right now than Stephen suggests and the faster you get your content into the search engines and their news feeds, the more likely they’ll see it.