Blogging is not for everyone. It takes time, effort, and most importantly passion to talk about your particular area of expertise.Bottom line, if you’re not someone who likes to write a lot, blogging feels more like work, right?

But what if you didn’t have to write? What if you’re constantly on the go, and are at your desk/in front of your laptop for a precious few hours a day? What if you’d rather talk than write?

Well, a good friend in the space, Aaron Strout,(who heard from another friend Bryan Person) just turned me on to a terrific new platform call ipadio, where essentially, you can blog from your phone or broadcast live to the world. Virgin Media uses it to communicate with their staff of 20,000 people, and Oxfam used it while recently in Haiti during earthquake relief efforts.

The concept is very simple: Get the ipadio app- simply fire up your iPhone or Droid, and speak into your phone. You can either record an audio blog/podcast for use at a later date, or simply broadcast to your company, employees or friends. And to get really technical, there are  great data collection, interactive, voting, and transcription services.

I’ve put ipadio to the test, and it works amazingly well. Listen to the podcast below for 3 more reasons why I think this is a great tool for businesses.

P.S. I’ll be using ipadio in the future for brief 2-3 minute updates on Social Media, so stay tuned, or subscribe to the feed. :-)