No, it’s not a cousin of the ipad, and it’s pronounced  ”eye- paaaydio”, not “i -patio”.

It’s a terrific new technology that I love, and talked about a few weeks ago here. But I thought I’d dive a bit deeper and learn more. Earlier this morning, I interviewed the CEO of ipadio, Mark Smith. (good friend Aaron Strout also did a nice review of ipadio here as well)

Have a listen below. (if anything, us Yankees will love his English accent)

We talk about:

• The resurgence of audio use with mobile phones. How businesses and individuals can gather  and share real-time content using ipadio. (think news and sports reporting- you instantly produce and share interviews and updates. ESPN, CNN, NYTimes, take notice
• Quite simply, audiocasting, or as they call it, “phlogging”, is a easier, and much more efficient and and inexpensive alternative to video.
• Geo-location and ipadio.  The topic du jour. You’ll notice that this podcast originated in the UK.
• Everyone has a smartphone, why not use the smartphone for what it is optimized for?
• And take a peek at Mark’s favorite pastime- how does he fit into this car?!!!