Comments on: Should your business be on foursquare? Let’s get some PERSPECTIVE… http://enterdialogue.com/2010/07/14/should-your-business-be-on-foursquare-lets-get-some-perspective/ Social, Social, and a bit of Marketing Thu, 09 Feb 2012 03:05:54 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Marisol Perry http://enterdialogue.com/2010/07/14/should-your-business-be-on-foursquare-lets-get-some-perspective/comment-page-1/#comment-831 Marisol Perry Wed, 22 Dec 2010 01:06:00 +0000 http://enterdialogue.com/?p=2638#comment-831 Thanks for the great post Tyson! Love your analysis of the foursquare Perspectives results and point about using the tool to find out if businesses should even bother engaging on foursquare. To respond to Eric's question, foursquare Perspectives is really for the enterprise organization with multiple locations such as those you listed. For the businesses with one venue, the foursquare venue page should suffice. And since I am thinking of burritos at the moment, I took a peek at the foursquare Perspectives report for Boloco and from that report we are able to review and then compare the number of check-ins and also unique check-ins and repeat visitors for all of the 20 venues they have listed in foursquare. see report here: http://perspectives.awarenessnetworks.com/foursquare/brand.asp?SearchTerm1=Boloco From this data, Boloco can decide which of their stores is more active and attracts the most repeat visitors on foursquare and cater their marketing initiatives accordingly. They could also target those stores that aren't as active and try to bolster activity with some special offers or by publishing tips to nearby locations to drive traffic to those stores. Does this help? You know where to reach me and we definitely want feedback. Thanks! Christine Christine Major Awareness, Inc. Thanks for the great post Tyson! Love your analysis of the foursquare Perspectives results and point about using the tool to find out if businesses should even bother engaging on foursquare. To respond to Eric’s question, foursquare Perspectives is really for the enterprise organization with multiple locations such as those you listed. For the businesses with one venue, the foursquare venue page should suffice. And since I am thinking of burritos at the moment, I took a peek at the foursquare Perspectives report for Boloco and from that report we are able to review and then compare the number of check-ins and also unique check-ins and repeat visitors for all of the 20 venues they have listed in foursquare. see report here: http://perspectives.awarenessnetworks.com/foursquare/brand.asp?SearchTerm1=Boloco From this data, Boloco can decide which of their stores is more active and attracts the most repeat visitors on foursquare and cater their marketing initiatives accordingly. They could also target those stores that aren’t as active and try to bolster activity with some special offers or by publishing tips to nearby locations to drive traffic to those stores. Does this help? You know where to reach me and we definitely want feedback. Thanks! Christine Christine Major Awareness, Inc.

]]> By: Sharron Clemons http://enterdialogue.com/2010/07/14/should-your-business-be-on-foursquare-lets-get-some-perspective/comment-page-1/#comment-829 Sharron Clemons Tue, 21 Dec 2010 20:36:20 +0000 http://enterdialogue.com/?p=2638#comment-829 Thanks for the great post Tyson! Love your analysis of the foursquare Perspectives results and point about using the tool to find out if businesses should even bother engaging on foursquare. To respond to Eric's question, foursquare Perspectives is really for the enterprise organization with multiple locations such as those you listed. For the businesses with one venue, the foursquare venue page should suffice. And since I am thinking of burritos at the moment, I took a peek at the foursquare Perspectives report for Boloco and from that report we are able to review and then compare the number of check-ins and also unique check-ins and repeat visitors for all of the 20 venues they have listed in foursquare. see report here: http://perspectives.awarenessnetworks.com/fours... From this data, Boloco can decide which of their stores is more active and attracts the most repeat visitors on foursquare and cater their marketing initiatives accordingly. They could also target those stores that aren't as active and try to bolster activity with some special offers or by publishing tips to nearby locations to drive traffic to those stores. Does this help? You know where to reach me and we definitely want feedback. Thanks!ChristineChristine MajorAwareness, Inc. Thanks for the great post Tyson! Love your analysis of the foursquare Perspectives results and point about using the tool to find out if businesses should even bother engaging on foursquare. To respond to Eric’s question, foursquare Perspectives is really for the enterprise organization with multiple locations such as those you listed. For the businesses with one venue, the foursquare venue page should suffice. And since I am thinking of burritos at the moment, I took a peek at the foursquare Perspectives report for Boloco and from that report we are able to review and then compare the number of check-ins and also unique check-ins and repeat visitors for all of the 20 venues they have listed in foursquare. see report here: http://perspectives.awarenessnetworks.com/fours... From this data, Boloco can decide which of their stores is more active and attracts the most repeat visitors on foursquare and cater their marketing initiatives accordingly. They could also target those stores that aren’t as active and try to bolster activity with some special offers or by publishing tips to nearby locations to drive traffic to those stores. Does this help? You know where to reach me and we definitely want feedback. Thanks!ChristineChristine MajorAwareness, Inc.

]]> By: christinemajor http://enterdialogue.com/2010/07/14/should-your-business-be-on-foursquare-lets-get-some-perspective/comment-page-1/#comment-691 christinemajor Thu, 15 Jul 2010 19:51:40 +0000 http://enterdialogue.com/?p=2638#comment-691 Thanks for the great post Tyson! Love your analysis of the foursquare Perspectives results and point about using the tool to find out if businesses should even bother engaging on foursquare. <br> <br>To respond to Eric's question, foursquare Perspectives is really for the enterprise organization with multiple locations such as those you listed. For the businesses with one venue, the foursquare venue page should suffice. <br> <br>And since I am thinking of burritos at the moment, I took a peek at the foursquare Perspectives report for Boloco and from that report we are able to review and then compare the number of check-ins and also unique check-ins and repeat visitors for all of the 20 venues they have listed in foursquare. see report here: <a href="http://perspectives.awarenessnetworks.com/foursquare/brand.asp?SearchTerm1=Boloco" rel="nofollow">http://perspectives.awarenessnetworks.com/foursquare/brand.asp?SearchTerm1=Boloco</a> <br> <br>From this data, Boloco can decide which of their stores is more active and attracts the most repeat visitors on foursquare and cater their marketing initiatives accordingly. They could also target those stores that aren't as active and try to bolster activity with some special offers or by publishing tips to nearby locations to drive traffic to those stores. <br> <br>Does this help? You know where to reach me and we definitely want feedback. <br> <br>Thanks! <br>Christine <br> <br>Christine Major <br>Awareness, Inc. <br> <br> <br> Thanks for the great post Tyson! Love your analysis of the foursquare Perspectives results and point about using the tool to find out if businesses should even bother engaging on foursquare.

To respond to Eric's question, foursquare Perspectives is really for the enterprise organization with multiple locations such as those you listed. For the businesses with one venue, the foursquare venue page should suffice.

And since I am thinking of burritos at the moment, I took a peek at the foursquare Perspectives report for Boloco and from that report we are able to review and then compare the number of check-ins and also unique check-ins and repeat visitors for all of the 20 venues they have listed in foursquare. see report here: http://perspectives.awarenessnetworks.com/foursquare/brand.asp?SearchTerm1=Boloco

From this data, Boloco can decide which of their stores is more active and attracts the most repeat visitors on foursquare and cater their marketing initiatives accordingly. They could also target those stores that aren't as active and try to bolster activity with some special offers or by publishing tips to nearby locations to drive traffic to those stores.

Does this help? You know where to reach me and we definitely want feedback.

Thanks!

Christine

Christine Major

Awareness, Inc.

]]> By: Tyson Goodridge http://enterdialogue.com/2010/07/14/should-your-business-be-on-foursquare-lets-get-some-perspective/comment-page-1/#comment-692 Tyson Goodridge Thu, 15 Jul 2010 18:06:12 +0000 http://enterdialogue.com/?p=2638#comment-692 Great question and comment Eric. Actually talked to Dennis (foursquare co-founder) a few weeks back, and your point is well taken- their hardest task now is verifying all of the businesses that want to set up specials and start harnessing the power of foursquare...that is their biggest hurdle right now, and a friend and I are trying to help them "unlock" businesses on foursquare. As to your second question, I'll ping Awareness and let them comment.. Great question and comment Eric. Actually talked to Dennis (foursquare co-founder) a few weeks back, and your point is well taken- their hardest task now is verifying all of the businesses that want to set up specials and start harnessing the power of foursquare…that is their biggest hurdle right now, and a friend and I are trying to help them “unlock” businesses on foursquare. As to your second question, I'll ping Awareness and let them comment..

]]> By: christinemajor http://enterdialogue.com/2010/07/14/should-your-business-be-on-foursquare-lets-get-some-perspective/comment-page-1/#comment-665 christinemajor Thu, 15 Jul 2010 12:51:40 +0000 http://enterdialogue.com/?p=2638#comment-665 Thanks for the great post Tyson! Love your analysis of the foursquare Perspectives results and point about using the tool to find out if businesses should even bother engaging on foursquare. <br><br>To respond to Eric's question, foursquare Perspectives is really for the enterprise organization with multiple locations such as those you listed. For the businesses with one venue, the foursquare venue page should suffice. <br><br>And since I am thinking of burritos at the moment, I took a peek at the foursquare Perspectives report for Boloco and from that report we are able to review and then compare the number of check-ins and also unique check-ins and repeat visitors for all of the 20 venues they have listed in foursquare. see report here: <a href="http://perspectives.awarenessnetworks.com/foursquare/brand.asp?SearchTerm1=Boloco" rel="nofollow">http://perspectives.awarenessnetworks.com/fours...</a> <br><br>From this data, Boloco can decide which of their stores is more active and attracts the most repeat visitors on foursquare and cater their marketing initiatives accordingly. They could also target those stores that aren't as active and try to bolster activity with some special offers or by publishing tips to nearby locations to drive traffic to those stores. <br><br>Does this help? You know where to reach me and we definitely want feedback. <br><br>Thanks!<br>Christine<br><br>Christine Major<br>Awareness, Inc. Thanks for the great post Tyson! Love your analysis of the foursquare Perspectives results and point about using the tool to find out if businesses should even bother engaging on foursquare.

To respond to Eric's question, foursquare Perspectives is really for the enterprise organization with multiple locations such as those you listed. For the businesses with one venue, the foursquare venue page should suffice.

And since I am thinking of burritos at the moment, I took a peek at the foursquare Perspectives report for Boloco and from that report we are able to review and then compare the number of check-ins and also unique check-ins and repeat visitors for all of the 20 venues they have listed in foursquare. see report here: http://perspectives.awarenessnetworks.com/fours…

From this data, Boloco can decide which of their stores is more active and attracts the most repeat visitors on foursquare and cater their marketing initiatives accordingly. They could also target those stores that aren't as active and try to bolster activity with some special offers or by publishing tips to nearby locations to drive traffic to those stores.

Does this help? You know where to reach me and we definitely want feedback.

Thanks!
Christine

Christine Major
Awareness, Inc.

]]> By: Tyson Goodridge http://enterdialogue.com/2010/07/14/should-your-business-be-on-foursquare-lets-get-some-perspective/comment-page-1/#comment-664 Tyson Goodridge Thu, 15 Jul 2010 11:06:12 +0000 http://enterdialogue.com/?p=2638#comment-664 Great question and comment Eric. Actually talked to Dennis (foursquare co-founder) a few weeks back, and your point is well taken- their hardest task now is verifying all of the businesses that want to set up specials and start harnessing the power of foursquare...that is their biggest hurdle right now, and a friend and I are trying to help them "unlock" businesses on foursquare. As to your second question, I'll ping Awareness and let them comment.. Great question and comment Eric. Actually talked to Dennis (foursquare co-founder) a few weeks back, and your point is well taken- their hardest task now is verifying all of the businesses that want to set up specials and start harnessing the power of foursquare…that is their biggest hurdle right now, and a friend and I are trying to help them “unlock” businesses on foursquare. As to your second question, I'll ping Awareness and let them comment..

]]> By: Eric Andersen http://enterdialogue.com/2010/07/14/should-your-business-be-on-foursquare-lets-get-some-perspective/comment-page-1/#comment-663 Eric Andersen Thu, 15 Jul 2010 02:39:54 +0000 http://enterdialogue.com/?p=2638#comment-663 Great post, Tyson! Very interesting to use MGH as an example - though I'd like to hear more about retail brands, too, since even they are wondering whether or not to engage via Foursquare, especially given all the recent discussion on the difficulties with working with Foursquare to come up with ideas, set up specials, etc. For example, does Foursquare Perspectives give you much more than the venue page itself if you only have a single venue? If a retailer has multiple venues (e.g. JP Licks, Boloco, Anton's or Zoots Cleaners), how do I compare my venues - based on # check-ins, # repeat visits, etc? And how to use this information? Just some thoughts... Great post, Tyson! Very interesting to use MGH as an example – though I'd like to hear more about retail brands, too, since even they are wondering whether or not to engage via Foursquare, especially given all the recent discussion on the difficulties with working with Foursquare to come up with ideas, set up specials, etc. For example, does Foursquare Perspectives give you much more than the venue page itself if you only have a single venue? If a retailer has multiple venues (e.g. JP Licks, Boloco, Anton's or Zoots Cleaners), how do I compare my venues – based on # check-ins, # repeat visits, etc? And how to use this information? Just some thoughts…

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