Almost three years ago, I took my love of Social Media to the people, and started a little ‘ole company by the name of Dialogue. It was early 2009. Wall Street was melting. I thought to myself, “Hey, it’s the worst recession of our time, I have a family, house and lots of bills, why not start a company?!?” And I did.
I bought myself a Macbook, set up a website (thank you wordpress) and started knockin’ on doors. The first call was the Apple Store on Bolyston street here in Boston. “Do you have anyone teaching your customers and businesses social media?” “No.” “ Will you?” And I did.
And then the clients starting coming in. Harvard, IDG, Novartis, This Old House, Kaspersky, Compete, Merrell, Chaco, Vibram, and lots more. I set up an Advisory Board to learn from the really smart people. People like Aaron Strout, Chris Brogan, Stephen DiMarco, and Christine Perkett. I put together a bunch of social media events, my favorite one being “Eat, Drink and Be Social”- a mashup of social media types and foodies. Cue Dennis Crowley, SchneiderMike, Alexa from Foodspotting, and many more….
It’s been loads of fun. I’ve been lucky enough to learn and teach Social Media in Boston and NY and I’ve been fortunate enough to spend some time in Vegas, Austin, SF, Moscow and Dubai- all for the love of social media.
A while ago, however, I starting asking myself some simple questions. Am I “scaleable”? Is this business model sustainable? What is my experience and skill set worth on the open market? My wife asked (urged!) me to start testing the waters. And I did…
And here I am. I’m thrilled to announce that I am the Director of Social Media at Acsys Interactive . For you Boston/NY types, I hadn’t heard of them either, but they are easily the best digital marketing agency located in between our two towns (They’re in Farmington, CT). They’ve quietly assembled a top notch team of digital marketers from Boston and NY and have a terrific roster of clients – The Hartford, TIAA-CREF, Sikorksy, Tufts, Timex, Swiss Army Victorinox, and more.
For all of my Boston friends who secretly hope I move closer to NY Yankee/Giants territory, that’s not in the cards:-). I’ll be spending some time in Hartford for sure, but will stay in their new Boston office, where I will grow the social media practice, and bring on new clients and members to the team.
So, contact info remains exactly the same- you can find me her and on Twitter @goodridge and obviously here on Facebook.