Almost three years ago, I took my love of Social Media to the people, and started a little ‘ole company by the name of Dialogue. It was early 2009. Wall Street was melting. I thought to myself, “Hey, it’s the worst recession of our time, I have a family, house and lots of bills, why not start a company?!?” And I did.

I bought myself a Macbook, set up a website (thank you wordpress) and started knockin’ on doors. The first call was the Apple Store on Bolyston street here in Boston. “Do you have anyone teaching your customers and businesses social media?”  “No.” “ Will you?”  And I did.

And then the clients starting coming in. Harvard, IDG, Novartis, This Old House, Kaspersky, Compete, Merrell, Chaco, Vibram, and lots more.  I set up an Advisory Board to learn from the really smart people. People like Aaron Strout, Chris Brogan, Stephen DiMarco, and Christine Perkett. I put together a bunch of social media events, my favorite one being “Eat, Drink and Be Social”- a mashup of social media types and foodies. Cue Dennis Crowley, SchneiderMike, Alexa from Foodspotting, and many more….

It’s been loads of fun. I’ve been lucky enough to learn and teach Social Media in Boston and NY and I’ve been fortunate enough to spend some time in Vegas, Austin, SF, Moscow and Dubai- all for the love of social media.

A while ago, however, I starting asking myself some simple questions.  Am I “scaleable”? Is this business model sustainable? What is my experience and skill set worth on the open market? My wife asked (urged!) me to start testing the waters. And I did…

And here I am. I’m thrilled to announce that I am the Director of Social Media at  Acsys Interactive . For you Boston/NY types, I hadn’t heard of them either, but they are easily the best digital marketing agency located in between our two towns (They’re in Farmington, CT). They’ve quietly assembled a top notch team of digital marketers from Boston and NY and have a terrific roster of clients – The Hartford, TIAA-CREF, Sikorksy, Tufts, Timex, Swiss Army Victorinox, and more.

For all of my Boston friends who secretly hope I move closer to NY Yankee/Giants territory, that’s not in the cards:-).   I’ll be spending some time in Hartford for sure, but will stay in their new Boston office, where I will grow the social media practice, and bring on new clients and members to the team.

So, contact info remains exactly the same- you can find me her and on Twitter @goodridge and obviously here on Facebook.

 

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  • http://twitter.com/steelbladeninja Brandon Arakaki

    Very cool – congratulations!  Sounds like bigger scope, bigger impact, and lots more fun.  Nice work!

  • Tyson Goodridge

    Thanks Brandon- see you at the next run- maybe the Reindeer Run at Beverly Y?

  • Marla

    Tyson–Congratulations! Nice work and wish you much success in your new role! 

  • Kathryn M. Quirk

    Wow! This is new and good. Any thoughts on them changing the name of that company – which I think it’s fair to say I can’t pronounce or don’t know how to to pronounce — a phonetic spelling would be oh so helpful —  to your very cool company name of Dialogue… which by the way when you think about, transcends time, space and all mediums. We Dialogue face to face, online, over the phone, and well, it’s what it is really all about… opening the lines of communications, having a discussion, putting yourself/your company out there, and using your channels. I will never forgot your “social media” talk at the Apple store on Boylston Street. I was impressed with the presentation, the people — you had an audience of kids, parents, executives, social newbies, and average joe’s… surroudning by amazing and beautiful technology, you broke it down, into basics and then we left feeling like we could do it, really just do it! I think your anology of do social media like you drink coffee — it’s a habit, something you can’t live without and somewhat crave or are even addicted to… so like, wow… you changed the way i thought about social media that very instant.  I now drink coffee and do social media.  Also, you told me, “put it up and if it doesn’t work, fail  fast.”  For companies, this is not really an option and so that’s where folks like you come in… experts….I wish you the best of luck! Keep up the Good Dialogue!

  • http://goteamspark.com chrispa

    Congrats!  Sounds like a great move for you – good luck!  And hey, you’ll always be able to say you started something, you gave it a shot, you got ‘into the Arena’.  Too many people talk and not enough do.  You did and made it work – congrats.

  • Trem

    Tyson, congrats. I helped you out at the star-studded “Eat, Drink, and Be Merry” – I learned a lot from you, man, Best wishes on the new position. You’re the Doctor of Social Media, the Guru of Digital, the Grand Poobah of Buzz. And if you ever need a writer, maybe we can work together again. Congrats, Trem

  • http://www.rch-phd.com Rick Harris

    Best wishes. And thank you for helping me learn how to use social media as a business tool.

  • Anonymous

    Best of luck, Tyson! 

  • Justin

    Way to go Tysonator!

  • Anonymous

    Congrats. Looking forward to seeing your great work in new channels and for new clients. Let me know if I can help bolster your success or provide intros to new folks. 

  • http://www.enterdialogue.com Tyson Goodridge

    Thanks Jeff- really appreciate it!! will be back in Boston soon!

  • http://www.enterdialogue.com Tyson Goodridge

    Thanks Justin! Is this Justin Levy, Craib Cox or Knight?….. :-)

  • http://www.enterdialogue.com Tyson Goodridge

    Go Babson. A-men to that!

  • http://www.enterdialogue.com Tyson Goodridge

    of course Rick- thanks!

  • Aaron

    Congrats Tyson! I recently struggled with the same issue of “scaleability” in my own business and came to a similar decision. Feeling a little extra validated now having read this so thanks. An opportunity to work with top-notch talent and clients is tough to pass up. So far, so good and I don’t doubt you’ll find the same. Best of luck! 

  • http://www.enterdialogue.com Tyson Goodridge

    roger that… thanks John

  • http://www.enterdialogue.com Tyson Goodridge

    thanks- now just realizing that you are working full time with marketingprofs and ann Handley- so damm cool- and you get to live in florida!

  • http://www.enterdialogue.com Tyson Goodridge

    Thanks Kathryn- I hear you on the name. We may be working on it. Thanks for everything- see you in Boston!

  • http://www.enterdialogue.com Tyson Goodridge

    thanks Marla!- see you soon, right? RIGHT?!

  • http://www.agilemarketingblog.com Frank Days

    Tyson,

    It is a great story of persistence. Keep chasing your dreams. 

    Frank

  • http://schneidermike.com schneidermike

    Kill it Tyson!

  • Kat Jaibur

    Good luck in your new venture, Tyson. Very happy that you connected me to two people I adore: Christine Bolzan and Jason Verhoosky.  If this feels like the right move for you (and it sounds like it does), that’s all that matters.
    Kat

    P.S.  I don’t understand the whole “scaleable” thing. What does that mean? Can I build an empire out of it? Is that the only thing that matters?

  • Kara Sassone

    Congratulations, Tyson. Hope to see you again before next summer on the ferry.

  • http://www.enterdialogue.com Tyson Goodridge

    thanks Tangyslice!- back in Boston soon

  • http://www.enterdialogue.com Tyson Goodridge

    Hi Kat. Good question. Long story short is that my talents are better spent doing Social Media all day (which I love). Basically, I’d rather do social ALL DAY than manage my website, email lists, bill clients, meet new clients, do business development, etc. Make sense? I’m better as a social media than I am as an entrepreneur! (although I DID have a pretty good run… :-)

  • Jeanine Browne

    Tyson,
    Congrats to a wonderful professional.  Bright, tenacious and persistent!  I am thrilled for you!!
    cheers!
    Jeanine:)

  • http://pr.typepad.com johncass

    congratulations Tyson, are you having a party?

  • Robertabalder

    What a wonderful story.  I’m so glad that you are continuing to live the dream.  Wishing you well deserved, continued success.

  • http://ariherzog.com Ari Herzog

    I know exactly what you mean since I’m going through the same questions. But unlike you who went the client/consulting road, I went the teaching road. But teaching only pays so much, so I’m actively seeking fulltime work. I really want to work in a communications role, inclusive of social media but not specific to it.

    I wish you lots of kudos on your new venture and you give me a twinkling of hope that there’s something for me too.

  • Kat Jaibur

    Gotcha. And I totally understand all that. So now you’re free to focus on the parts that you love and excel at. And everything you learned leading up to this will be useful to you, I’m sure. Congrats again and all the best to you!

  • Phurley

    Congratulations!  Sounds like an exciting transition!  Look forward to catching up in the new year — glad you’ll still be in the area!

  • http://ariherzog.com/on-moving-on/ On Moving On | Ari Herzog

    [...] Goodridge quit his sole proprietorship and joined Acsys as its social media [...]

  • Anonymous

    Congratulations! It is amazing how successful you made Dialogue and great to see it lead to something that should be great for you and your family.

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