(Am halfway through Christopher Barger’s book- the Social Media Strategist. Great book. Out of ALL of the social media books out there- this one’s a keeper.)
Chris Barger’s book got me thinking about some of the hard and soft skills you need in the trenches as a successful social media guy or gal at your agency or brand.
What it takes
- They do social every day…
- They’re just as strategic as they are tactical. You can’t do the strategy, without learning and doing, the tactics.
- They learn from, and share, their mistakes.
- They are humble with their successes.
- They collaborate.
- They are risk-takers. They are STILL trying to prove value of Social to skeptical CMO’s while they go about their day.
- They’re always curious.
- They learn from, and give plenty of credit to others.
- They don’t believe in ivory towers. They are in the trenches. They lead their troops into battle. And fight with them on the front, not from behind the lines.
- They’re open minded.
- They constantly learn (and sometimes struggle with) about how social works across an organization.
- They have the social skills to deliver, teach, and get people and organizations to be social.
- They’re the ones who host dinner parties, cocktails, and tweetups.
Anything else you’d add?
