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	<title>DIALOGUE: Social Media Education and Advisory Services &#187; book</title>
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	<description>Where New Media Means Business</description>
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		<title>Making it Stick!</title>
		<link>http://enterdialogue.com/2009/09/30/making-it-stick/</link>
		<comments>http://enterdialogue.com/2009/09/30/making-it-stick/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 18:41:14 +0000</pubDate>
		<dc:creator>tgoodridge</dc:creator>
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		<guid isPermaLink="false">http://enterdialogue.com/?p=874</guid>
		<description><![CDATA[
			
				
			
		
As many of you know and have heard, being an entrepreneur is exciting and terrifying at the same time.
It&#8217;s great to be able to do what you love and love what you do AND be good at it (we think) at the same time. It is a very liberating and satisfying experience.
But, having your own [...]]]></description>
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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fenterdialogue.com%2F2009%2F09%2F30%2Fmaking-it-stick%2F&amp;source=goodridge&amp;style=normal" height="61" width="50" /><br />
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<p><a href="http://enterdialogue.com/wp-content/uploads/2009/09/made-to-stick.jpg"><img class="alignleft size-medium wp-image-875" title="made-to-stick" src="http://enterdialogue.com/wp-content/uploads/2009/09/made-to-stick-202x300.jpg" alt="made-to-stick" width="202" height="300" /></a>As many of you know and have heard, being an entrepreneur is exciting and terrifying at the same time.</p>
<p>It&#8217;s great to be able to do what you love and love what you do AND be good at it (we think) at the same time. It is a very liberating and satisfying experience.</p>
<p>But, having your own business certainly has its hiccups. Just because you have a good business plan today doesn&#8217;t mean it&#8217;s going to be great tomorrow. You need to communicate your ideas quickly and effectively.</p>
<p>One book that has helped along the way (thank you Court) is a book called &#8220;Made to Stick&#8221;. (Why Some Ideas Die and Others Survive) It&#8217;s a terrific entre into making you, your ideas, your company resonate with others.</p>
<p>Interviewing for a job? This book can help. Teaching a class or course? This book can help. Standing in front of 50 lawyers two hours from now (gulp, that&#8217;s me). It helps.</p>
<p>So, that&#8217;s worked for me so far- what&#8217;s worked for you?</p>
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