Jeff Cutler and Mike Langford talk Burritos at Boloco
(File this blog post under cool things we do in the world of social media)
Soooo, the very wiley, creative Aaron Strout came up with a nifty idea of getting 20 or so bloggers to write a haiku about their favorite brand, or a recent experience with a brand that needs a little storytelling a la Japanese poetry…. Here’s the link to the idea, and the list of 20 other bloggers out there. Follow along!
Here’s my take:
Boloco. That’s right
Thanksgiving in a Burrito
A quarter to cancer.
Curious? Confused? Here’s the quick story for you…. A local (for now) burrito chain here in Boston (Boloco) is following along the Movember cause for men’s cancer and has created a special “Late November” burrito as we lead up to Thanksgiving. This burrito is like Thanksgiving dinner (great green beans). And, for every one they sell, they’ll donate .25 to Movember. Nice work guys. Not surprising considering their excellent track record in social media here in Boston.
And another…
Apple has a way
Ipad, iPhone and TV
to make me happy
Here’s an abbreviated list of other cool haikus, check it out….and use hashtag #brandhaiku if you feel like following along on twitter.
So, enjoy the haikus and if you’re feeling creative, enter one of your own below, ok?
To end the week in our “7 Habits Series” , let’s have a chat with Phil Johnson, one of the best creative minds out there. When he’s not jetting around the country with clients, friends and other marketing luminaries he’s at home in his Cambridge office, just steps away from Harvard Square. And if you have the time on a Thursday afternoon, take a moment to listen to his agency’s weekly radio show on Social Media with Mike O’Toole and Hugh Kennedy – There’s alway something interesting happening over there.
About Phil
I’m the CEO of PJA Advertising + Marketing. We call ourselves an ad agency, but we’re really interested in all the ways that people communicate with each other, and especially how new technologies are changing our experiences and behaviors.
1. What one trait or habit got you to where you are today?
I’m a talent groupie. Nothing gets me excited like meeting someone with a great mind, a wonderful imagination, and better ideas than me. Sometimes I can’t sleep until I recruit them.
2. Your work day just started, what’s the FIRST thing you do?
Well at PJA, we all punch a time clock. Just kidding. I don’t know exactly when the workday starts. After I drop my son at school, I start thinking about business. But once I get to the office, I’ve got to check to see if there are any donuts in the kitchen, then put on some music, and play around with Tweet Deck. Next thing I know I’m writing stuff, going to meetings, and talking on the phone. I think that’s work.
3. What makes you efficient with your day?
It’s sad, but I’m just not efficient, but I’ve learned a couple of tricks. Every day, I jot down three things I absolutely want to get done. I’m always happy if I do two of them.
4. Your Favorite Business book of all time?
I’m not a huge fan of traditional business books, but here are three books that I really like, and they are kind of about business:
Fast Company, How Six Master Gamblers Defy the Odds – and Always Win, by Jon Bradshaw. These stories reveal tons about entrepreneurship and human nature.
Stumbling On Happiness, by Daniel Gilbert. Understanding how we pursue happiness is very helpful if you’re in the business of influencing people.
Here Comes Everybody, by Clay Shirky. This book helps explain how all these cool web 2.0 technologies that we love are redefining society.
5. 3 things on your desk right now/ 3 things you can’t live without
Diet Dr Pepper
PJA note pads
My tiny Bose speakers.
Those things, and my MacBook, are all I need.
6. Habit you want to kick in 2010
I think I’ll start with trans fats and then move on to butter, sugar, excessive amounts of empty carbohydrates, and alcohol.
7. Habit you’d like to form for 2010
I wish that all of us at PJA would connect to each other on a delicious network and get disciplined about tagging the content that fires up our imaginations. We’ve got a collection of really interesting people, and their collective knowledge is very powerful. I’d like to do a better job of harnessing it.
Back to the continuing “7 Habits” series with Connie Bensen. I first “met” Connie Christmas Day (or thereabouts) about two years ago when testing out Skype. Social Media waits for no-one, right? We struck up a conversation online, and have since stayed connected, (or have tried to!) through Twitter. Without further ado, Ms. Connie Bensen.
About Connie
I’m the Director of Social Media & Community Strategy at Alterian. I work under corporate marketing and have two focus areas: the social media strategy at Alterian & also providing marketing support for SM2 our social media monitoring tool.
1. What one trait or *habit* got you to where you are today?
Investing many hours in learning and giving back to others.
2. Your work day just started, what’s the FIRST thing you do and why?
My first item is to read email because I need to get centered for the day. Now that our parent office is in the UK their day is half over when I start mine, so I frequently start my week on Sunday evening.
3. What makes you efficient with your day?
I couldn’t live without Evernote. It’s amazing (and free!). It synchs across the cloud & my lists and information is always available no matter what computer I’m working on.
4. Your Favorite Business book of all time?
Word of Mouth Marketing by Andy Sernovitz rates very high.
5. 3 things on your desk right now /3 things you can’t live without
a mouse (I can’t use a laptop without one)
pen & paper
on my desktop I NEED evernote, skype, Thunderbird, Firefox, Digsby
6. Habit you want to kick in 2009
One habit I need to change is working too much. And I’m starting to figure out how to not work on weekends, but it’s really hard (seriously!). I have an upcoming move & look forward to socializing more with friends.
7. Habit you want to form for 2010
I plan to get more exercise on a regular basis. Although January is over & I’ve managed to avoid it so far! :)
