In Interview #12 of the “7 Habits of Highly Effective Social Marketers” we have Scott Henderson, an Indiana native (sorry about the Colts Scotty) and someone who will soon be moving east to Boston. Will Scott join Red Sox Nation? Only time will tell.
About Scott
Scott is Principal of Rally the Cause and CauseShift.com-Game changing ideas for causes, companies, and charities.
1. What one trait or habit got you to where you are today?
My delusional optimism has helped me jump off many cliffs without thinking of the reasons why not to do it. Most of the time, I do pretty well. But sometimes, I’ve had to be scraped off the canyon floor.
2. Your work day just started, what’s the FIRST thing you do and why?
I review my inbox, Twitter, and blogs to collect any action items. Then, I review the list of action items I created the night before and make sure I’m focused on the most important one before I start.
3. What makes you efficient with your day?
Scheduling my days in blocks of time when I’m not traveling. As much I can, I use the first half of the morning for planning, writing, and organizing, while the late morning is for phone calls and in-person meetings. Over lunchtime, I take about two hours to workout and eat. I structure my afternoons much like my mornings. In the evening after my son goes to bed, I will sometimes spend time writing and organizing because of the lack of interruption.
4. Your Favorite Business book of all time?
I’ve learned more from reading Machiavelli’s The Prince than from any contemporary business book.
5. 3 things on your desk right now/3 things you can’t live without
MacBook Pro
iPhone
Headphones
6. Habit you want to kick in 2010
Checking email and Twitter as often as I do.
7. Habit you want to form for 2010
Spending more of my evenings away from the computer.
In Interview #11 of the “7 Habits of Highly Effective Social Marketers” series we interview Laura “Pistachio” Fitton- fresh from her first vacation in SIX years- welcome back Laura. If you haven’t already met Laura, it might make sense to listen to her tweets (disclosure, she tweets a lot) and read her book, Twitter for Dummies. Right now she’s in in the middle of her next entrepreneurial venture at One Forty.
About Laura
I am the CEO and founder of oneforty inc., which has been widely dubbed “Twitter’s AppStore.” We help people get more out of Twitter by discovering and sharing the most effective Twitter tools for their work and life.
1. What one trait or habit got you to where you are today?
ADD. No really, I am constantly scanning the horizon and that definitely contributes to my uncanny (you could even call it excessive) luck.
2. Your work day just started, what’s the FIRST thing you do and why?
Check email & Twitter, usually via CoTweet. Habit. It’s just no good if I dive into the day not knowing something really important that we’re going to want to respond to.
3. What makes you efficient with your day?
I really struggle to feel efficient. It’s pretty hard. But I am also coming to some peace with some of my chaos because I recognize how powerful an engine serendipity is when it comes to being able to act on really big opportunities that would have been impossible to plan, predict & work towards.
4. Your Favorite Business book of all time?
Made to Stick definitely stands out in my mind because I am fascinated by which ideas catch on and which never do.
5. 3 things on your desk right now/3 things you can’t live without
A symbol of my daughters (in this case, their Christmas letters)
A smartphone (currently the iPhone, but I’m very open to trying others)
My MacBook. I brought it on vacation to Costa Rica and pretty much only used it for planning travel logistics and Skyping with my kids. I do have the self-discipline not to work when it’s not working time, but really my whole life is on this thing.
6. Habit you want to kick in 2010
Definitely fear. I can say with 99% certainty that fear has never led me to make a good decision. It’s really tempting to be fear-driven, but for me it’s always been counterproductive.
7. Habit you want to form for 2010
Getting more comfortable and facile with the GTD parts of my personality so I can grow professionally and strike a balance with the stochastic, opportunity-catching side.
Ok, Interview #10 of the “7 Habits of Highly Effective Social Marketers” series. Up today we have Scott Stratten who heads up Un-Marketing. With over 45,000 followers on Twitter, he always has something interesting to say, and being from Canada, he’s probably cheering on his fellow Canadians during the 2010 Olympics in Vancouver right now, right Scott?
About Scott
Scott is an expert in Viral, Social, and Authentic Marketing which he calls….Un-Marketing. When he’s not traveling the world talking about Social Media, he is being featured in the Wall Street Journal, Fast Company and CNN. Plus, he likes coffee.
1. What one trait or habit got you to where you are today?
Strong personality. The ability to have an opinion and take a stand on it allows me to show my passion for a subject. If you don’t look like you give a damn about what you’re talking about, why would your market care? Don’t be afraid to tick a few people off.
2. Your work day just started, what’s the FIRST thing you do and why?
From bed, I check Twitter on my Blackberry, specifically the “@ replies”. Engagement is what my world is about so I want to make sure if someone reached out to me, I can get back to them. There is no point in using social media if you fail to be social.
3. What makes you efficient with your day?
Tweetdeck on laptop + UberTwitter on Blackberry + my assistant. I can be anywhere in the world and be in the middle of things, or be removed totally.
4. Your Favorite Business book of all time?
Permission Marketing by Seth Godin. It was the first time I read about relationship marketing and have never looked back. I wouldn’t get off the plane until i finished it. Which was a little awkward.
5. 3 things on your desk right now/ 3 things you can’t live without
Guitar Hero figure, BlackBerry, picture of my son. All three help me function (well, not the guitar hero guy, but you can’t live without bringing the rock!)
6. Habit you want to kick in 2010
I fall victim to the shiny-object syndrome, where I always come up with new ideas. But the fact is, I rather not change it. I run the show because of this twisted brain, and outsource/hire my weaknesses.
7. Habit you want to form for 2010
I want to learn how to be a polite New York Times best-selling author in September, instead of a pretentious one. Only time will tell..
