Well, maybe. But I hope this title caught your attention…Yesterday, just hours after the passage of the new healthcare bill, my Facebook update said “wish there was a dislike button”. Minutes later, the first comment was added, the healthcare topic was brought up, and the fireworks began….
For the record, I’m not for the healthcare bill, but most of my friends were. Over the course of the day, each of them made their argument- and good ones- in favor of the this monumental piece of legislation. And you know what? It was a terrific discussion. Since, I don’t know enough about the healthcare bill, each of them explained it to me in their own, well thought out language. I got more out of this discussion with my friends, than I ever would reading the NYT, WSJ or any other news source.
So what does this tell us?
- Facebook is still a terrific platform for a lively discussion with friends. There’s no way we would have had this same discussion on a blog. Facebook brought us together, and will keep us together. Bottom line, we’re more comfortable on Facebook because it’s our own network of vetted friends and acquaintances.
- More and more of us are getting our news, and forming our own opinions, through social networks. According to a well publicized statistic, 80% of original news content is consumed away from its original source. If it’s shared on Facebook (and we’re really comfortable on Facebook) we’re more likely to chime in and voice our opinion.
- The “Obama-Effect” is still in play here. We all know how Obama used Social Media to win the hearts and minds of America. It’s spilling over into every nook and cranny of social media. People feel more empowered to voice their opinion, speak their mind, and (hopefully) engage in a useful dialogue.
Engagement is on Fire..
Around the internet, user-engagement is increasing at a break-neck pace. We’re not just consuming content. We’re talking about it- a lot. We’ve all become experts/critics and more.A recent blog post from Brian Solis reflects some startling new changes in human behavior online, based on some fresh new research from Josh Bernoff and Forrester.
Simply compare the top chart (2007) with the bottom chart (2010). We’re creating more content, commenting on more content, and being conversationists (updating our status) on a regular basis.
Does this mean that we’re going to change the face of Healthcare? Well, at the very least, we’ll be talking about it online every single day. And with open discussion comes a more educated and enlightened audience. An audience that will help move and shape healthcare, in whatever direction we go in…