A Brand Haiku- what’s yours?

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A Brand Haiku- what’s yours?

On November 15, 2010, in Featured, Personal Blog Posts, by tgoodridge

Jeff Cutler and Mike Langford talk Burritos at Boloco

(File this blog post under cool things we do in the world of social media)

Soooo, the very wiley, creative Aaron Strout came up with a nifty idea of getting 20 or so bloggers to write a haiku about their favorite brand, or a recent experience with a brand that needs a little storytelling a la Japanese poetry…. Here’s the link to the idea, and the list of 20 other bloggers out there. Follow along!

Here’s my take:

Boloco. That’s right
Thanksgiving in a Burrito
A quarter to cancer.

Curious? Confused? Here’s the quick story for you…. A local (for now) burrito chain here in Boston (Boloco) is following along the Movember cause for men’s cancer and has created a special “Late November” burrito as we lead up to Thanksgiving. This burrito is like Thanksgiving dinner (great green beans). And, for every one they sell, they’ll donate .25 to Movember. Nice work guys. Not surprising considering their excellent track record in social media here in Boston.

And another…

Apple has a way
Ipad, iPhone and TV
to make me happy

Here’s an abbreviated list of other cool haikus, check it out….and use hashtag #brandhaiku if you feel like following along on twitter.

So, enjoy the haikus and if you’re feeling creative, enter one of your own below, ok?

Tagged with: #boloco • #movember • aaron strout • brand haikus • cancer • efficiency • haiku • jeff cutler • marketing • mike langford • social media education

Eat, Drink and Be Social- The Thank You Edition.

On May 28, 2010, in Featured, by tgoodridge

Dennis Crowley, Mike Schneider and Alexa Andrzejeweski (photo by Derek Wilmot)

By now you may have heard about an event held in Cambridge earlier this week combining the best minds in Social Media and Restaurants/Foodies/bloggers and more. I won’t recap the event for you because many others did (see below). Thanks everyone!

http://blogs.a-g.com/wp/?p=6152
http://sarahwallace.wordpress.com/2010/05/27/my-take-away-from-eat-drink-be-social/
http://thebostonfoodie.blogspot.com/2010/05/foodies-and-social-media.html
http://sierratierra.wordpress.com/2010/05/27/business-advice-tapas-from-food-and-social-media-conference/
http://bostinnovation.com/2010/05/24/eat-drink-and-be-social-bringing-together-local-and-national-tech-foodies/
http://www.grangehallmedia.com/2010/05/eat-drink-be-social-wrap-up/#more-75

But what I WILL do is thank the people that made it possible.

Eric Schwarz over at Grange Hall Media- he created the logo and the catchy name. The next version of this event won’t be called “Eat, Drink and Be Social” because well, Eric has other plans for the name. So stay tuned for a new name for a similar event announced in the next week or so. If you’d like the chance to pick the new name (and get 5 comp tickets to the next event- head on over here.)

Derek Wilmot. Pictures tell a thousand words, and well- take a look at these pictures that he took. If you are ever interested in hiring a top notch photographer for your event- he gets it.

Lindsay Pollard from Arrangements. Did you notice the flowers? Hope you did, and hope you hire her for your next event.

Ellie O’Keefe from Nestle Waters. During the event we didn’t drink from your standard plastic bottle of Poland Spring. We enjoyed Pelligrino and Aqua Panna in bottles. After all, we’re foodies.

Dante De Magistris. On Sunday night, the panelists were treated to a custom-designed dinner for us, a 6-course feast that took us about 2 hours to eat. A BIG Thank you goes to Jessica and Dante over in Cambridge for opening up their hearts, their kitchen, and their restaurant to us.

Joselin Mane and Boston Tweetup. Great promotional video, great publicity for the event, and stay tuned because Joselin is going to share some video excerpts from the panel with Mike Schneider, Alexa and Dennis.

Christine Major and Awareness. Remember that food you had on Sunday night at Dante? That was Awareness. Thank you Christine!

John Pepper and Boloco: For the inspired burritos on Monday afternoon. We were dying to have John attend, but he was out of town. Next time John, next time.

B. Good. This was my first time meeting Jon Olinto face to face AND tasting one of his burgers. Jon tells a great story, has a fantastic restaurant business, and I’m happy to be part of his family. (I just don’t want to run a marathon in a burger suit)…

Below are some sample pictures from the event- more of them can be found here.