10 Things You Didn’t Know about LinkedIn

On February 24, 2010, in Featured, by tgoodridge

linkedinRemember when you first heard about LinkedIn and signed up, thinking it would be convenient to have your resume online? And remember how you haven’t spent much time there since?….

You can wring so much more use out of our profile than you think; here are 10 tips to get you started.

1.) This tip could be an entire post on its own, but thinking about reordering your profile to highlight your best attributes.This is like getting getting dressed up for a big event. Horizontal stripes are bad, unless you want to accent width…LinkedIn started offering reording earlier this month, and there’s a handy video guide with tips on the company blog.

2.) You may have synced your blog feed with your LinkedIn profile, but did you know you can add video too? LinkedIn added a video application last spring, and its’ been generating a lot of buzz since, though the concept of video resumes has been around for a while. Reel Social Media has step-by-step instructions (with its own handy video guide). Important to remember: just becaue you can, doesn’t mean you should. Adding video is great for showcasing artistic talent, past speeches or presentations you’re particularly proud of, or could be a unique way to add reccomendations. Five minutes of you answering your own interview questions isn’t a good idea.

3.) LinkedIn also lets you tag your contacts with unique labels. Want to walk up to the speaker you just heard at a conference but can’t remember how you’re connected? Scroll through your tags and jog your memory.

4.) Be active. This sounds like a no brainer, but bear with me: how many of you check the site when you get a notification about some connection making another new connection, scan your profile, then log out? LinkedIn and social media are changing the way people communicate and the way people find jobs – if you’re not a frequent participant in that conversation, then no one knows just how many interesting things you have to say. Don’t get left behind.

5.) Use LinkedIn to drive more traffic to your own website, specifically the qualified traffic that will add content and conversation to your growing community. The gist? Make connections, first by linking yourself to people you know, then by answering the questions of people you don’t. And by joining groups that cater to your niche.

6.) Or start your own group. Lewis Howes, who literally wrote the book on LinkedIn, has a lot to say about this. Groups on LinkedIn are the same as groups on Facebook.  Use them to show your support for something or to meet others who think the same way. Lewis recommends that you should use LinkedIn to not just connect with people you know, but with EVERYONE. It’s the equivalent of walking up to a stranger and introducing yourself.. Just write a well crafted introduction, and don’t worry about tripping and falling on your face as you make your way toward someone to shake hands; remember, all your accomplishments are published for the world to see too.

7.) All of this advice is useful, of course, for someone trying to get a job. The bottom line is that LinkedIn makes it easier than ever to network continuously. Regardless of whether you are employed or not, you should be on LinkedIn as often as you’re on Facebook, creating a strong network that can support you when you need it.

8.) And because social media is sometimes about stoking egos, you can also see who’s viewed your profile.

9) You may have seen that you can upgrade your LinkedIn account, for a small fee… I just signed up for a premium account last week. We’ll see. (There is some good commentary here)

10.) LinkedIn is a great place to figure out WHO you are, WHAT you want out of your career, and HOW you can get there. Howes continues to list a few good questions to ask yourself when you are setting up a profile.

Your thoughts? How do you like to use Linkedin?

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Entrepreneurs- Add Skype to Your Toolbox

On February 15, 2010, in Being an Entrepreneur, by tgoodridge

skype toolbox

For those of you interested in being a lean, mean entrepreneurial machine, read on.

You’ve just started your own company,  and now the bills start coming in. Rent, internet, computer, software, cell phone and more. Your cell phone is terrific. Good reception, a good plan and you are reachable all the time.

But every now and then you lose a call.

OR

The battery on your cell phone dies.

OR

Business is really good, and you are thinking about upgrading to an unlimited plan with all the minutes you need. Hello $200 cell phone bill.

Before you upgrade to that new plan, or put in a “land line” in the office. Take a look at Skype.

A $30 yearly plan is all you need to start saving money on your phone bill and start ramping up on efficiency.With a yearly $30 subscription you can make all the calls you need from your computer. If you’re in some sort of office at least three to fours a day, consider investing in it.

A couple things to keep in mind- If you have a bluetooth headset for your mobile phone,  this works nicely with Skype. Simply sync up your headset to your bluetooth-enabled laptop and you are talking through your computer. The reception is better than your mobile phone (no more dropped calls) and you can talk to your client ( hands free) while skimming through that powerpoint presentation, invoice, or pile of mail on your desk. Even better? You can sync your mobile phone with your skype account so that when you call, it looks like you are calling from your mobile phone.

Last time I checked, $30 for unlimited calls for an entire year wasn’t such a bad idea, was it?

Verizon, Comcast, AT&T and others have plenty of business customers.  Be a lean, mean and smart entrepreneurial machine.

Go give Skype your business.

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jim LongOk, Interview #5 of the “7 Habits of Highly Effective Social Marketers” series. Today’s interview is with none other than Jim Long, NBC cameraman for the White House.

About Jim
Jim is a self described “new media soul trapped in an old media body” or a “human satellite truck.”  When he’s not flying around the world covering the President and White House News, he’s running his own business, Verge New Media. If you happen to track him down, ask him about his hair-rising trips to Afghanistan aboard one  of the Air Force’s “doomsday planes.

1. What one trait or habit got you to where you are today?
I don’t know if I can peg my success today on just one trait.  I believe that it is my persistence, my fierce dedication to my craft and client, and the faith that exceptional work will lead you to personal success – it’s these qualities that have gotten me where I am today.

2. Your work day just started, what’s the FIRST thing you do?
The start of my day is linked to the ebb and flow of news.  Some days are planned out, other days we’re putting out fires.  I’ve learned to expect the unexpected, but i generally start my day loading up my camera, then logging in to Facebook, Twitter and Foursquare

3. What makes you efficient with your day?
Efficiencies in my newsgathering role are less dependent on web technologies than many other jobs;  yet every assignment requires that I make judgements about how much, and what type of gear I need to bring to bear to the task.   Paramount in this process is the question: “Could I get on the air with what I have with me?”  Beyond the camera, blackberry has become indispensable.

4. Your Favorite Business book of all time?
The Long Tail”  has put the current state of my business in perspective, putting a fine point on the opportunity and uncertainty media and other businesses face.

5. 3 things on your desk right now/ 3 things you can’t live without
Sony HDW F900r Video Camera
iPhone 3G, Blackberry World Edition
Powermac G4 1.67Ghz

6. Habit you want to kick in 2009
I’m terribly disorganized,  I need to work on that.

7. Habit you’d like to form for 2010

NOTE: for those of you who know Jim well, suggestions for a new habit for New Media Jim?

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