All Entries Tagged With: "un-marketing"

7 Habits of Highly Effective Social Marketers- Scott Stratten

Ok, Interview #10 of the “7 Habits of Highly Effective Social Marketers” series. Up today we have Scott Stratten who heads up Un-Marketing. With over 45,000 followers on Twitter, he always has something interesting to say, and being from Canada, he’s probably cheering on his fellow Canadians during the 2010 Olympics in Vancouver right now, right Scott?

About Scott
Scott is an expert in Viral, Social, and Authentic Marketing which he calls….Un-Marketing. When he’s not traveling the world talking about Social Media, he is being featured in the Wall Street Journal, Fast Company and CNN. Plus, he likes coffee.

1. What one trait or habit got you to where you are today?
Strong personality. The ability to have an opinion and take a stand on it allows me to show my passion for a subject. If you don’t look like you give a damn about what you’re talking about, why would your market care? Don’t be afraid to tick a few people off.

2. Your work day just started, what’s the FIRST thing you do and why?
From bed, I check Twitter on my Blackberry, specifically the “@ replies”. Engagement is what my world is about so I want to make sure if someone reached out to me, I can get back to them. There is no point in using social media if you fail to be social.

3. What makes you efficient with your day?
Tweetdeck on laptop + UberTwitter on Blackberry + my assistant. I can be anywhere in the world and be in the middle of things, or be removed totally.

4. Your Favorite Business book of all time?
Permission Marketing by Seth Godin. It was the first time I read about relationship marketing and have never looked back. I wouldn’t get off the plane until i finished it. Which was a little awkward.

5. 3 things on your desk right now/ 3 things you can’t live without
Guitar Hero figure, BlackBerry, picture of my son. All three help me function (well, not the guitar hero guy, but you can’t live without bringing the rock!)

6. Habit you want to kick in 2010
I fall victim to the shiny-object syndrome, where I always come up with new ideas. But the fact is, I rather not change it. I run the show because of this twisted brain, and outsource/hire my weaknesses.

7. Habit you want to form for 2010
I want to learn how to be a polite New York Times best-selling author in September, instead of a pretentious one. Only time will tell..