Some FaceTime with Steve Jobs
Dear Steve,
I love Apple. I have a Macbook Pro, an iPad and now a fancy schmancy iPhone 4…I’m wondering if I can get a little “FaceTime” with you now…have a minute?
After a full day spent with the iPhone 4, one of the best features your new phone has is its HD camera. It shoots VERY well in HD (720p) Your device can easily replace the Flip. Why buy a FLIP for $200 when you can get HD video, a camera, a phone and amazing technology for the same price as a brand new iPhone 4…?
Ok, so that’s the good news, here’s where you completely drop the ball….For a company that’s made it’s money on the user experience and simplicity of use, there is NO way you can easily share your HD video you just shot on your iPhone 4.
The ONLY way I can share my HD video with the world is by simply (!) taking the following NINE steps
- Shoot video
- Plug iPhone 4 into your computer (hopefully a macbook, I haven’t figured out how a PC can do this)
- Open up iPhoto (hopefully it will recognize your iphone)
- Select video to download
- Open up iMovie (again, hopefully you have this, or something similar)
- Import Movie from iphoto- create a new “event”
- Create a new “project” in iMovie
- Drag your new event into your new project
- Then (and only then!) you can Share your movie via YouTube and be given the option to choose “HD”
Easy huh?
Ok Stevie, here’s what you need to do…
1. Tell people that you can’t share HD movies with your iPhone 4. Because, well, you can’t…
2. Tell people that the brand new iMovie App ($4.99) doesn’t do this either. (can i get my money back please?)
3. Talk to YouTube and tell them that it’s your problem so that other YouTube users don’t blame it on you…
Thanks for listening!
Tyson
The best way to teach social media is to find a topic that a person has a passion for. Adam Cohen of Rosetta spells this out perfectly in a recent (ok- a year ago) blog post.
So I thought to myself, I LOVE food (my waistline will prove it). Why not bring together other passionate foodies (restaurants owners, chefs, caterers and food bloggers) and help them learn even more about how to combine their love of food with social media.
Sure, there’s Twitter and Facebook, but there’s much, much more out there….
Foodspotting: A terrific new application. Find dishes, not just restaurants. Let’s say you’ve just arrived in Maine and are looking for the BEST Lobster Roll. It may be at a roadside shack,a food truck, or (gasp) Red Lobster. Why not go to Foodspotting first, take a look at some pictures (with user-generated “Noms” or Likes) and find yourself the best Lobster Roll in Maine..
FourSquare: Geolocation meets retail. Let’s say you’re a frequent customer at a local restaurant. Use your mobile phone to “check in” at this restaurant. If you’re a regular there, wouldn’t it be nice to be recognized as the “mayor” of the establishment? If you’ve checked in more than anyone else, bingo, you’re the “mayor”, and if you are a smart/savvy restaurateur, you’d reward them with something, right? Starbucks is doing it, Harvard is doing it, and a local establishment here in Boston, Boloco is doing it. And doing it very well actually. They’ve actually turned this into a cause-related marketing campaign to reward the mayor AND a local non-profit.
Video: Bring your food/dining experience to your customer. If they haven’t been to your restaurant yet, why not bring it to them? Create a video, interview your chef, highlight your special of the day. Heck, take a picture of it and upload it to Foodspotting..
So much more to talk about it here, but if you’re a foodie and you live in the Boston area, I’d love to meet a fellow foodie at my May 24th Event
Some of the best social media minds in Boston (and fellow foodies) will be there to guide you through it all. They are: Mike Langford, Jeff Cutler, Justin Levy, Mike Schneider, Aaron Cohen
We are constantly refining the social media education process, and there are scores of ways to describe social media to your boss, your team, your mother and father, or your 10 year old. We like to use metaphors, examples, and stories of successful companies, right?
Yesterday, Jordan Schaffel, co-founder of “Say it Visually” shared this video with me. What do you think? Does it tell a story, use metaphors, make sense?
Would love to hear your comments.
P.S. I like the kiwi/aussie accent- good touch.
